The Hive in Hoboken
I guess that after Chef Dominique Ansel created the buzz with his Cronut that he was selling with limited quantity, causing very long lines around the block of his bakery in Soho, this has proved to be a good recipe for success. Is it what The Hive in Hoboken tried to do with its cinnamon rolls? Maybe. What is sure is that they have been quite successful! These cinnamon rolls are only available on the weekend, with a limited number, selling within one hour apparently. So we had to try it to understand what the craze was about. I admit that the first time we did not realize it was only offered on the weekend and went on a Monday I was off. No problem: we opted for a muffin and a chocolate croissant. The former was good, but the chocolate croissant was not at all, being a bit dry and missing the butteriness and flakiness that I always expect from a good one.
Chocolate croissant at The Hive in Hoboken
Muffin at The Hive in Hoboken
So we went back on a weekend, showing up at 7:30am (they open at 8am) and were glad to be there at that time as a long line was already formed. As they opened, the line moved, but not as fast as I was hoping for and we realized that it is because they are baked and frosted right there, each put in a container to transport. We got two of these massive rolls that came warm, with an appetizing cinnamon smell emanating from under the cream cheese frosting that was melted slowly. It was good, very filling and comforting, with the right amount of cinnamon and I liked the fact that the frosting was not too sweet, especially as they put a lot of it! $8 for a cinnamon roll is a bit of a stretch but ok as a treat.
The Hive in Hoboken
Cinnamon rolls at The Hive in Hoboken
Another specialty apparently is their Big Daddy cookie that is made with peanut butter, chocolate chips, pretzels, potato chips and pecans. Decadent and heavy, it was good but I wish it was chewier.
Big Daddy cookie at The Hive in Hoboken
The Hive is a nice place in Hoboken, where you can enjoy a coffee or tea and some treats. For me, it would be the cinnamon rolls as I did not really like what they had besides this, but I would get it as a treat as I would probably not wait in line every weekend for it…
Enjoy (I did)!
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The Hive - 1000 Park Ave, Hoboken, NJ 07030
