Please note that the meal was complimentary. However, the opinions expressed in my blog are 100% my own!

Sushi by Bou in the W Hotel, Hoboken, NJ

I discovered Sushi by Bou back in 2019 when they opened a location in Jersey City. Sushi by Bou is serving Omakase that is a trend in the dining scene, literally meaning “I leave it up to you”, allowing the Chef to decide what will be served as sushi. I could bring a guest to a media invite and, as Jodi is vegetarian, I went with a friend who I thought loves fish, but, little I knew that he only eats cooked fish, not raw and he did not know what he was coming for…No problem: Chef Andy took care of him whenever possible; when not, lucky for me, I ended up with two pieces of fish!

The place in the W hotel is not big, with a small lounge and the bar where you will sit, in front of the Chefs who will feed you 12 pieces of sushi for a timed dining experience of 60 minutes for $60. The space is cool, with murals, but also coasters, featuring New Jersey artists like Lauren Hill, with graffiti giving a cool and urban feel.

Cocktails there are exciting with a quite elaborate selection of drinks, few being non-alcoholic, and of course some sake. My favorite is the Yuzu Honey Bee that I had at their Jersey City location, made with Maker’s Mark Bourbon, honey syrup, yuzu, simple syrup and topped with pink peppercorn. I also tried one of their Highballs, choosing the ginger highball, made with Toki whisky, seltzer, yuzu, simple syrup and ginger.

Yuzu Honey Bee cocktail at Sushi by Bou in the W Hotel, Hoboken, NJ

Ginger Highball at Sushi by Bou in the W Hotel, Hoboken, NJ

Sake at Sushi by Bou in the W Hotel, Hoboken, NJ

Here are the sushi they served:

Hamachi (Yellow tail):

Akani (lean tuna):

Hamachi at Sushi by Bou in the W Hotel, Hoboken, NJ

Botan Ebi (Spotted prawn):

Botan Ebi at Sushi by Bou in the W Hotel, Hoboken, NJ

Bincho (Albacore):

Bincho at Sushi by Bou in the W Hotel, Hoboken, NJ

Hotate (scallops):

Hotate at Sushi by Bou in the W Hotel, Hoboken, NJ

Toro (fatty tuna):

Toro at Sushi by Bou in the W Hotel, Hoboken, NJ

Wagyuni (surf & turf):

Wagyuni at Sushi by Bou in the W Hotel, Hoboken, NJ

Akami at Sushi by Bou in the W Hotel, Hoboken, NJ

Ikura (salmon roe):

Ikura at Sushi by Bou in the W Hotel, Hoboken, NJ

Maguro (chopped tuna):

Maguro at Sushi by Bou in the W Hotel, Hoboken, NJ

Gindara (miso cod):

Gindara at Sushi by Bou in the W Hotel, Hoboken, NJ

Sake (salmon):

Unagi (BBQ eel):

Unagi at Sushi by Bou in the W Hotel, Hoboken, NJ

The meat and some fish are torched, giving a bit of a show to the diners who sometimes participate in it.

Torching salmon at Sushi by Bou in the W Hotel, Hoboken, NJ

Torching wagyu at Sushi by Bou in the W Hotel, Hoboken, NJ

This was a great experience, especially of course if you like sushi. The fish tasted fresh and the sushi that you typically would eat with your hands, perfectly seasoned, not falling apart. I like the concept with the time limit not being so much of an issue, to the contrary, being perfect if you have to go somewhere after dinner. With a price at $60 for 12 sushi, this is a very good deal as most of the omakase restaurants in New York City are more expensive, few block also from the path. The only negative is the absence of vegetarian option that several Japanese restaurants propose now. Otherwise, I definitely would go back!

Enjoy (I did)!

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Sushi by Bou in the W Hotel - 225 River street, Hoboken, NJ 07030

I Just Want To Eat!